my story: thesigning a life
I consider myself a fortunate person.
I grew up in Italy, in the beautiful Umbrian countryside nearby Orvieto, in a time that still allowed me to familiarize with a simplicity and a way of life no longer available - at least in Italy.
After attending a graphic-design oriented high school, I moved to New York, where I learned what a metropolis is. In NY I went to college (the Fashion Institute of Technology) where I studied photography first and advertising design later.
Upon graduation I was welcomed in the NY offices of one of the best and largest ad agencies world wide: McCann Erickson.
Just when I thought my life was pretty much settled, I found love. But love was back in Italy, so I returned, heading for a small city in the Italian northeast. But that wasn't the plan, after all and we settled in Milano shortly after, where I found my way to Italy's largest ad agency: Armando Testa, which I left after two years to experience the small boutique agency context.
In 1997 I started my own business, raffaella isidori thesign, which I am still running.
Aside from design and communications, in the last couple of decades I have developed some other interests and skills.
I am fully bilingual (italian/english) and I currently translate and transcreate from the two languages regularly.
Writing (mainly copy, articles and essays) is also a skill that I have developed - in both languages - primarily to study or to offer my clients an all-around service.
Photography was my first love and though I chose not to pursue it as a profession, I do shoot for my own projects and I shoot for personal pleasure.
I am also very interested in the digital publishing evolutions and, currently, am working on a personal project to design and develop a personal/professional multi-medial biography.
I graduated Summa Cum Laude from the Advertising Design Department of FIT, in New York, in 1991.
In fall 2008, I felt I needed new challenges, so I applied for the online Motion Media Design Master of Arts Program at SCAD: I was accepted and awarded a scholarship.
In march 2013 I was awarded the Master of Arts in Motion Media Design by the Broadcast Design Department.
characteristics & skills
I like caring for details, even the tiny ones without losing sight of the fundamental “big picture”: the external perception of a cohesive whole.
I like knowing what I am talking about, so every job, every occasion, is an opportunity to further my knowledge and my experience.
I tend to be precise and a perfectionist, which sometimes makes it hard for myself as well as for those around me :)))
2010 – Premio Web Italia: AsiaFocus – Finalist site – category: Blog
2008 – Savannah College of Art and Design – Honor Scholarship recipient
2004 – Donna è Web - Premio Web Italia:
• www.thesign.it - Excellent site – category: Design
• www.prometheusonline.it - Excellent site – category: Business
2004 – Italian Web Awards: www.thesign.it - Excellent site
1991 – Fashion Institute of Technology, Dept. Advertising Design, NY – Winner: Dean’s medal of Honor
1990 – Art Directors’Club NY: Scholarship winner
I have a huge four-legged family (well, actually, one of my dog has only three legs, due to an accident, so I can say that I have a two-three and four legged household!). My love for animals has brought me to work for quite a few years with a local cat shelter for which I have developed an identity and a website and for which I have organized fund raising events.
Recently, I chose to "expand" my volunteering horizons and I am working with a small Italian association (Microcammino Onlus )that provides economic assistance to the people of the Koinadugu District of Sierra Leone, where I spent three weeks in early 2013.
As of november 2012 I am a volunteer with the Italian Red Cross.
AIAP – Associazione Italiana Progettazione per la Comunicazione Visiva; AssoWebItalia; NAPP – National Association Photoshop Professionals; Art Director’s Club, NY; ACNY – Advertising Club of New York
CRI - Associazione Italiana di Croce Rossa e Mezzaluna Rossa